TOOLS of the TRADE

Computer skills:
These are the programs that I use daily to provide my clients with the high quality of design and creativity they have come to expect.
Platform Issues | Equipment List

Quark Xpress® — The program of choice for print and ad designers, printshops and service bureaus. Quark provides total control over every facet of the production process.

Adobe® PageMaker® — The program that started the desktop publishing revolution. PageMaker takes long documents and delivers them with ease and style, taking full control of indexing and organization.

Adobe® Photoshop® — The granddaddy of all image editing software, Photoshop is the staple of designers, illustrators and photographers. Without this powerhouse pixel pusher we'd all be paying through the nose for scans and retouching.

Adobe® Acrobat® — One cool way to deliver documents electronically. Think about getting full color comps in your e-mail the same day, printing them in color, making changes and then getting files to the printer all in the time it would have taken you to fill out that FedEx airbill.

Adobe® Premiere® — Movies and animations. If it's video oriented, Premiere can deliver it to your desktop. Used for creating content in multimedia presentations.

Adobe® Illustrator® — Adobe's answer to vector-based illustration . . . the name says it all. I've never met an .eps file (encapsulated PostScript) that Illustrator couldn't handle. This is where PostScript meets the imagesetter.

Macromedia Dreamweaver® — It took a lot of evaluation and demo programs before I decided on Dreamweaver as my HTML editor of choice. It is in my opinion the finest example of a web content creation tool, having advanced programming and scripting, compatibility and ease-of-use all in one package.

Macromedia Flash® — The coolest tool for adding more interactivity, animation and sound to the web. One of the best features of Flash is the required plug-in is so darn small. And, if that's not enough, Flash is now part of Netscape Navigator so no plug-in is required!

Macromedia Director® — The most popular interactive development tool for a reason. Director gives me tremendous power to produce fast moving presentations, demos, games and information delivery systems that can incorporate almost anything you throw at it. Now with extensive internet connections, you can make your CD's and web sites as cool as you want.

Macromedia Freehand® — The perfect blend of function and usability in this cross-platform vector-based illustration tool. My personal preference for this class of application.

CorelDraw! — On the PC side of the fence, CorelDraw is most certainly the most popular package. In companies that have no Macs (which is a lot of them) CorelDraw will probably be the format of choice.

Sound Forge — The best audio file editor available for Windows. And, since all my recording equipment is connected to my PC, I need it. Don't be despondent, Mac folks, Sound Forge saves flawlessly in Macintosh formats, too.

Caligari trueSpaceTM — 3D images and animation flow from trueSpace with surprising ease. This program makes 3D image creation fast and effective . . . OK, I make it effective, but without truespace it could take me a lot longer.


Platform Issues
While I don't think platform or application matters, as long as the final product is professional and effective, it is important to some who deal with many designers or who want the final files.

I am proficient on both Macintosh and Windows platforms so compatibility is really a non-issue. I prefer to design/devolop on the platform it will ultimately be delivered to so that any idiosycracies can be addressed from the very beginning. It is up to ME to be compatible with YOU (and your suppliers), not the other way around. I wish printers would take a lesson from this.

Equipment
If you're interested (and I'm not sure why you would be unless there are technical issues or you are my competition) . . .

Computers

Macintosh compatible Starmax 5000/275mhz with 128MB RAM, OS8.5.
500mhz Intel Pentium III and 256MB RAM, MS WindowsXP.
Compaq Deskpro 800mhz with 512MB RAM, MS WindowsXP.
Sony VAIO Notebook PC with 128MB RAM
Printers
QMS 1660 Hammerhead print system (large format laser printer)
HP Deskjet 1220C (large format color printer)
Apple Laserwriter Select 360
HP Deskjet 855C
Storage
Combined hard disk storage of 200 gigabytes. That should hold me for a while.
Iomega Zips on all systems.
SyQuest drives for those who still use them.
Recordable CD's for both Mac and PC for permanent archiving and delivering large jobs.
Scanners
Agfa Arcus II, 36 bit flatbed with 3.2 density
Agfa Studioscan II, 30 bit flatbed
Umax flatbed (an older 3-pass color scanner that I only use for OCR)

Digital Camera

more info and samples

Minolta RD-175 Digital Camera body with 28-85mm f/3.5 Maxxum zoom lens.

Fuji MX4900 5 mega pixel camera.

Four portable strobes with two soft boxes and two reflector heads.
Audio
Various audio adapter on all computers make adding and editing sound files very convenient and easy.
Stereo cassette playback deck with Dolby Noise Reduction for converting studio recorded audio to digital files.
Network
All computers are connected through a 100Base-T/Wireless network allowing full file and print sharing everywhere.
aDSL router for Internet connections allowing all computers to access the web.

E-mail to: Charles Moon

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